Digital Advertising & Account Strategy

Based in USA

Client-facing digital advertising and account strategy leader with 7 years of experience driving growth across SMB and enterprise clients. Expertise in paid media, programmatic advertising, portfolio management, consultative selling, and client success.

Currently managing $50M+ in quarterly paid media investment and leading cross-functional activation and analytics teams. Throughout my career, I’ve supported well-known brands including Clorox, Samsung, Nestlé, Hilton, and Hyatt, developing advertising strategies that drive measurable business growth through experimentation, measurement, optimization, and adoption of emerging advertising solutions.

Employers & Collaborations

  • Clorox

    Manager, Investment Activation

  • Samsung

    Paid Media Manager

  • Hilton

    Performance Marketing Manager

  • Nestlé

    Paid Media Manager

  • Brita

    Manager, Investment Activation

  • Hyatt

    Performance Marketing Manager

  • Glad

    Manager, Investment Activation

  • Kingsford

    Manager, Investment Activation

  • Hidden Valley

    Manager, Investment Activation

  • Rough Guides

    Growth Marketing Manager

  • Insight Guides

    Growth Marketing Manager

  • STA Travel

    Performance Marketing Manager

  • Explorer World of Travel

    Performance Marketing Manager

VIEW PORTFOLIO

My Professional Skills

  • Client expertise: SMB & Enterprise Clients • Portfolio Management • Client Relationship Management • Strategic Account Planning

    Proficiency: Consultative selling, effective questioning, objection handling, needs assessment, storytelling, strategic recommendations, client presentations.

    Achievements: Proven track record of building trusted client relationships, identifying growth opportunities, and translating business needs into actionable advertising strategies.

  • Platform expertise: Google Ads • Microsoft Advertising • DV360 • The Trade Desk • Yahoo DSP • Meta Ads

    Proficiency: Keyword research, ad copywriting, bid management, ad targeting, tracking and analytics, budget management, A/B testing.

    Achievements: Proven track record of optimizing campaigns for maximum ROI and conversions.

  • Leadership expertise: People Management • Cross-Functional Leadership • Stakeholder Management • Team Development

    Proficiency: Coaching, mentorship, delegation, prioritization, performance management, team training, and cross-functional collaboration.

    Achievements: Lead and coach a 3-person activation team while coordinating Analytics and Ad Ops partners, balancing client priorities, execution quality, and team development.

  • Platform expertise: Google Analytics 4, Campaign Manager 360, Facebook Pixel, HubSpot, Excel.

    Experimentation & growth: Incrementality Testing, A/B Testing, GeoLift, Sales Lift, Brand Lift, First-Party Data.

    Data visualization tools: Looker Studio, Microsoft PowerPoint, Google Slides.

    Proficiency: Interpreting data, identifying trends and insights, generating detailed reports, and providing actionable recommendations.

  • Tools: Microsoft Clarity, Hotjar, Unbounce, Google Optimize.

    Techniques: A/B testing, heatmaps, session recordings, CTA optimization, website navigation improvement, landing page refinement.

  • Platform expertise: Google Search Console, Screaming Frog, Ahrefs, Semrush.

    Proficiency: Keyword research, on-page optimization, technical SEO audits, adaptation to best practices, and algorithm updates.

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Let’s connect!