Performance Marketing Specialist

Based in USA

Highly motivated performance marketing professional with 5+ years of experience exceeding KPIs across diverse industries. Skilled in developing data-driven campaigns encompassing PPC, SEM, SEO, email marketing, and data analysis. Proven track record of generating significant growth, exemplified by a 400% increase in ROI through targeted campaigns. Extensive experience collaborating with renowned brands like Samsung, Phillips, and Nestlé.

Employers & Collaborations

  • Samsung

    PPC Specialist

  • Nestlé

    PPC Specialist

  • Rough Guides

    SEM Specialist

  • Explorer World of Travel

    Performance Marketing Specialist

  • STA Travel

    Performance Marketing Specialist

  • Insight Guides

    SEM Specialist

  • Lifecell

    PPC Specialist

  • CITRUS UA

    Performance Marketing Specialist

VIEW PORTFOLIO

My Professional Skills

  • Platform expertise: Google Ads, Facebook Ads, Microsoft Ads.

    Proficiency: Keyword research, ad copywriting, bid management, ad targeting, tracking and analytics, budget management, A/B testing.

    Achievements: Proven track record of optimizing campaigns for maximum ROI and conversions.

  • Platform expertise: Google Analytics 4, Facebook Pixel, HubSpot, Excel.

    Data visualization tools: Google Data Studio, Looker Studio, Microsoft PowerPoint, Google Slides.

    Proficiency: Interpreting data, identifying trends and insights, generating detailed reports, and providing actionable recommendations.

  • Tools: Microsoft Clarity, Hotjar, Unbounce, Google Optimize.

    Techniques: A/B testing, heatmaps, session recordings, CTA optimization, website navigation improvement, landing page refinement.

  • Platform expertise: Google Search Console, Screaming Frog, Ahrefs, Semrush.

    Proficiency: Keyword research, on-page optimization, technical SEO audits, adaptation to best practices, and algorithm updates.

  • Activities: Campaign development, segmentation, personalization, automation, content crafting, template design, and deliverability optimization.

  • Platform expertise: Facebook, Instagram, Twitter, and LinkedIn.

    Proficiency: Content strategy development, audience engagement, community management, influencer collaboration, paid advertising campaigns, hashtag optimization.

    Achievements: Increased follower count and engagement rates, successful viral campaigns, improved brand visibility and recognition across social media channels.

  • Platform expertise: Unbounce, Framer, WordPress, Squarespace.

    Proficiency: Layout design, mobile responsiveness, integration with analytics tools, UX/UI principles, conversion-centered design.

Let’s connect!